Jacynth Bassett is the founder of the-Bias-Cut.com, the first pro-age online independent fashion boutique, and the movement Ageism Is Never In Style. She was inspired to fight ageism after growing frustrated at seeing women, like her mum, being treated as invisible by the fashion industry, largely due to their age. Named as an “Ageism-Fighting Trailblazer” by Global Health Ageing, Jacynth is swiftly becoming recognized as one of the leading pioneers of style at every age. She has written on the topic for various leading national publications, contributed the chapter on grown-up style for an internationally published book, and been the monthly style columnist for several 40+ online platforms.